What We Do
Our present day solution for protection of intellectual property rights of consumer goods’ brand owners is an extension of the oldest service vertical at MarkScan.
The services listed below, originally offered for physical marketplaces, are now also available for their online counterparts:
A detailed survey is conducted on the retailers in the marketplaces to gather information about a particular market. It gives comprehensive information on the presence of the product in the area and the extent of infringement in the market.
The objective of the survey is to assess the presence of the said product across all shops present in the market. Apart from the assessment, basic info is collected about the suspect shops. This might include the business card of the store, publicity material, rate charts, etc.
SUPPLY CHAIN RESEARCH:
Supply chain research typically follows a bottom-top approach to identify the key elements of a the supply chain of a suspicious product. A comprehensive study is carried out on manufacturers, wholesalers, distributors and retailers to identify:
- Counterfeit or Infringing goods
- Supply chain elements
- Extent of piracy
Once the key factors have been identified, our analysts connect the dots to draw out conclusions that highlight the supply chain and its functionality and to estimate the extent of piracy.
Retail research is similar to supply chain research in all other factors except that it focuses totally on retail points and hence, the results majorly focus on market penetration of counterfeit/infringing goods.
Detailed investigation is conducted on the basis of the findings of the market research. In a detailed investigation, the investigators deep dive into the various elements identified during the research. (e.g. retailers, wholesalers, etc.). Typically, an investigation is focused around the following key characteristics of the subject:
- Extent of counterfeiting/ infringement
- Evidence Collection
This form of investigation is generally used to build a comprehensive fact base that can be used to decide the further course of action.
MarkScan works with global clients, across online & offline marketplaces, to protect their intellectual property rights
Ethics & Standards
Markscan adheres to the highest levels of ethical conduct in its dealings with government agencies during the course of enforcement on behalf of our clients. We, as a result of our self-imposed restraints, refrain from offering any form of obligations to either of the parties involved in the process. This ensures absolute transparency of operations and is hence a major differentiator for us in the market.
Result & Output
Infrastructure Project Management Firm
An internet search for the target was conducted at www.google.com. Information about the company was found on its website (Link and screenshot are in Annexure 1). It is a part of a group of companies. The target was established in 1996. It is into engineering, procurement and construction of various power transmission and distribution projects (sub-stations). It works on B2B (Business to Business) and B2G (Business to Government) transactions. The target carries out various projects for State Electricity Boards and other private sectors. To date, the target has installed two 33KV sub-stations at Karnal, Haryana and a 66 KV sub-station at Kathua, J&K. The target is also a part of the National e- Government Plan and have set-up 2000 Common Service Centers for rural India.
View full case study