What We Do

Music


Solution

The biggest challenge a music company faces in online content protection is the scale of operations & its cost. This is driven by the very nature of their core product – a music track. A music track is generally a ~5 MB file that can be easily stored on a shared server. A music company typically seeks to protect its interests in thousands of music tracks simultaneously.

MarkScan is the first Indian firm to have developed a solution that addresses the content protection needs of music companies. Our custom designed solution can seamlessly integrate the detection & enforcement of a huge portfolio of music tracks into a single easy-to-manage project.

This has enabled MarkScan to be the preferred choice of large scale music companies, as well as the Indian Music Industry – the association of all Indian music companies.



Project Strategy

In order to address the nature of piracy for music content, we have developed a highly focused approach. Key elements of the solution are listed below:

Platform Weightage Focus Areas

WAP/MP3 Sites

20%

Cyber-lockers, WAP sites, blogs, social media

Torrent sites

20%

Torrent search engines, torrent file lockers

Streaming

30%

User generated streaming content portals e.g. Youtube, dailymotion

Mobile Apps

30%

App stores e.g. Play Store, iTunes store



Best Practices

By virtue of our proprietary research, project experience and domain expertise, we have developed a framework of best practices to be followed for ensuring optimal results in protecting music content against piracy on the internet. Below are key highlights:

Mobile vs YouTube vs Internet

  • Internet has maximum pirated content, however mobile apps & YouTube has larger user base

  • Enforcement across platforms varies slightly – most effective is on YouTube

  • None of the platforms can be ignored, however optimal focus on each needs to be decided

New Release vs Portfolio

  • New releases are most pirated. Hence, they should be the focus of anti-piracy efforts

  • Popular portfolio tracks need to be identified for focused efforts

Single Track vs Album

  • Music piracy is clearly focused on single tracks, rather than piracy of the full albums. Full albums are mostly found on torrent sites

  • For optimal results, each track needs to be focused upon as a separate property

Duration vs Scale vs Intensity

  • Anti piracy needs to be taken up as an ongoing exercise, synced with the release plan

  • As each track is a separate property, highly focussed approach is required to limit the scale

  • Tracks selected for anti-piracy efforts need to be constantly updated



Value Addition

Over time, MarkScan has proved to be a valuable partner for music companies in establishing strategic relationships with large global platforms to enable revenue maximization.

MarkScan is uniquely positioned with working relationships with several large content owners as well as platform owners. This provides us the opportunity to communicate their mutual needs to each other and hence create a strong base for monetization.



Success Story

The success of our strategies in copyright enforcement for music can be measured by the number of clients who have renewed their projects with us – 100%. MarkScan is the chosen partner for several leading music companies to protect their rights on the internet.



Case Study

MarkScan works with some of the biggest music labels, aggregators & industry associations to protect their titles (& members, in case of associations) from being pirated & distributed online.



Ethics & Standards

Markscan adheres to the highest levels of ethical conduct in its dealings with government agencies during the course of enforcement on behalf of our clients. We, as a result of our self-imposed restraints, refrain from offering any form of obligations to either of the parties involved in the process. This ensures absolute transparency of operations and is hence a major differentiator for us in the market.

Result & Output

INVESTIGATION:

Infrastructure Project Management Firm

An internet search for the target was conducted at www.google.com. Information about the company was found on its website (Link and screenshot are in Annexure 1). It is a part of a group of companies. The target was established in 1996. It is into engineering, procurement and construction of various power transmission and distribution projects (sub-stations). It works on B2B (Business to Business) and B2G (Business to Government) transactions. The target carries out various projects for State Electricity Boards and other private sectors. To date, the target has installed two 33KV sub-stations at Karnal, Haryana and a 66 KV sub-station at Kathua, J&K. The target is also a part of the National e- Government Plan and have set-up 2000 Common Service Centers for rural India.

View full case study



MarkScan in the News

Two people have been arrested by the MRA marg police with fake Nokia accesories worth over Rs. 12 lakh. The police said the businessmen dealing in mobile accesories had visited China...

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