Films Infringement Solutions
With years of research and project management experience, MarkScan has crafted specialized a solution to control the online piracy of movies. This broad, all encompassing approach is customized according to the specific requirements of the project and the client.
The solution has been designed to provide scalability without compromising the speed and accuracy of the project. It ensures that the results are consistent irrespective of the language, genre or scale of the film.
Platform Coverage
Thanks to MediaScan, we have the capability to identify infringing content across the internet as well as most of the popular mobile application stores. Our systems can search for and detect torrents, streaming media as well as downloadable content alike. Additionally, it also keeps a track of the chain of infringing pages that enable the user to reach pirated content. Thus helping us reduce end-user access to pirated content.
Project Strategy
We have devised clear strategies that have stood the test of time in exceeding customer expectations. Thanks to our automated platform, we have the flexibility to structure the project to suit specific client requirements. Below table is indicative of our anti-piracy strategy and films infringement solutions for different types of films. To ensure quick takedowns, as a standard feature, our notification process is managed by MediaScan which is designed to choose the quickest takedown route based on historical data.
| Production Type | Antipiracy Strategy | Focus Areas |
|---|---|---|
| Big budget/highly anticipated title |
|
Torrents, cyber-lockers, user generated streaming content, blogs,social media |
| Moderate budget title |
|
Torrents, cyber-lockers, user generated streaming content, blogs |
Performance
To further enhance our solutions and to strive for continuous improvement, we have developed a framework to assess our own performance. Below is a high level representative of the performance measurement framework. We have proved, project after project, the effectiveness of our methodologies by delivering the widest platform coverage topped by lightning fast takedowns.
| Goal | Objective | Measure of effectiveness |
|---|---|---|
| Removal of pirated content | Detection of pirated content | Exhaustiveness of piracy scan |
| Takedown of pirated content | Effectiveness and speed | |
| Reduce availability of pirated content | Removal of search results leading to pirated content | Ease of availability of pirated content |