Films

Solution

With years of research and project management experience, MarkScan has crafted specialized a solution to control the online piracy of movies. This broad, all encompassing approach is customized according to the specific requirements of the project and the client.

The solution has been designed to provide scalability without compromising the speed and accuracy of the project. It ensures that the results are consistent irrespective of the language, genre or scale of the film.

Platform Coverage

Thanks to MediaScan, we have the capability to identify infringing content across the internet as well as most of the popular mobile application stores. Our systems can search for and detect torrents, streaming media as well as downloadable content alike. Additionally, it also keeps a track of the chain of infringing pages that enable the user to reach pirated content. Thus helping us reduce end-user access to pirated content.

Project Strategy

We have devised clear strategies that have stood the test of time in exceeding customer expectations. Thanks to our automated platform, we have the flexibility to structure the project to suit specific client requirements. Below table is indicative of our anti-piracy strategy for different types of films. To ensure quick takedowns, as a standard feature, our notification process is managed by MediaScan which is designed to choose the quickest takedown route based on historical data.

Production Type	Antipiracy Strategy	Focus Areas
Big budget/highly anticipated title	High intensity exercise 6 weeks or longer duration	Torrents, cyber-lockers, user generated streaming content, blogs,social media
Moderate budget title	Medium intensity exercise ~4 weeks duration	Torrents, cyber-lockers, user generated streaming content, blogs

Performance

To further enhance our solutions and to strive for continuous improvement, we have developed a framework to assess our own performance. Below is a high level representative of the performance measurement framework. We have proved, project after project, the effectiveness of our methodologies by delivering the widest platform coverage topped by lightning fast takedowns.

Goal	Objective	Measure of effectiveness
Removal of pirated content	Detection of pirated content	Exhaustiveness of piracy scan
Removal of pirated content	Takedown of pirated content	Effectiveness and speed
Reduce availability of pirated content	Removal of search results leading to pirated content	Ease of availability of pirated content