Marketplaces

Online & Offline

Marketplace is a physical or logical location where sellers meet buyers. These can be categorized in several ways e.g. Business to business, Business to Customer, online and offline etc. For purposes of content protection, we have categorized them as online and offline. Online marketplace is one where sellers meet buyers on an internet website or a mobile app e.g. Ebay, Snapdeal, etc. Most of the marketplace owners are large corporations and are hence sensitive towards the breach of a brand owner’s IPR and its repercussions. However, by design, the marketplace owners have little control over the actual products being sold to the consumer. This poses a high degree of risk in terms of counterfeit goods being sold to the end users. We have designed a comprehensive framework of practices, both proactive as well as reactive, to mitigate these risks.

Offline marketplace is a physical locality where independent sellers rent and/or own shops. Some of these are known for specific types of goods. Such marketplaces may or may not be restricted to a single physical premise, such as a building, or an owner. Surveys to these market places require a high degree of understanding of the marketplace. Sensitivity is expected towards the nature of business as a single sign indicating blowing the cover of a surveyor can compromise the objective of the project. Our extensive experience in IP law as well as investigations with an in-depth understanding of all facets of protection & enforcement uniquely positions us to be best suited for surveying and investigating these marketplaces. Our team is is thoroughly trained by IP professionals/ lawyers on a continuous basis and kept abreast of latest issues and practices.

The staff is trained to derive precise & pertinent information and is backed by robust informants and support/network of the law enforcement fraternity. Gathered information is processed by dedicated Analysts who follow a structured & data driven approach to provide meaningful findings.

Our technical teams, legal analysts and enforcement experts work together in closely knit teams to deliver highly efficient content protection campaigns.