Research
We, at MarkScan, understand the importance of data and research for making informed decisions
Our customized research reports are designed to ensure our clients can better understand the landscape, markets, consumer behavior and competition. We provide deep dive insights and business intelligence to address the unique needs of our clients across all the genres.
Research
Comprehensive Framework for Digital Anti-Piracy
With the emergence of new media, the pirates have spawned from piracy in physical formats to stealing content digitally and leverage technology & platforms to target specific users. This research paper explores various government-led and supported initiatives along with voluntary mechanisms adopted by various countries and throws light on mechanisms suitable to India.
Research
Digital Piracy: Tactical and Strategic Measures
The paper discusses tactical & strategic measures against digital piracy around the world and how MarkScan has leveraged these measures to come up with a comprehensive digital protection programme for content owners. It also discusses how areas such as piracy revenue chain, ecosystem coordination, policy advocacy etc. need to be addressed for a complete end-to-end solution.
Research
Whitepaper on Big Money to Bad People
Pirates make most of their money by advertisements on their websites. Legitimate businesses including well-known brands are inadvertently supporting theft of digital content by placing their ads on pirate websites, in search of high traffic volumes. It is this gap in visibility which is being exploited by the organised new age tech-savvy pirates as reward for their theft & distribution of pirated content.
Research
Piracy Prevention : New Media, New Challenges
New age pirates are leveraging various platforms and technologies to upload content and safeguard uploaders. The paper sheds light on emerging prominent threats such as sharing of premium accounts, CTM, Safe Harbour, Mirrors, etc. and how all avenues including legal, regulatory & police, technology, partnership etc. should be explored to address these challenges.
Research
Piracy in ecommerce – a loosing battle?
This paper, which was released at FICCI CASCADE – 2016, discusses about how e-commerce platforms are proving highly attractive to counterfeiters, especially given that the internet allows them to remain anonymous. The paper highlights the initiatives already in place and the gaps that needs to be addressed by online platforms to win this war against fakes.