MarkScan USPs

Markscan  USPs

Technology. Service Quality. Enforcement

MarkScan brings a unique proposition to its clients – assembly-line efficiency with the effectiveness of technology and IP experts. We provide a holistic approach covering all the aspects of content/brand protection under one umbrella. MarkScan attacks the problem from all angles and take a multi-pronged approach to address issues in the longer run.

  • Technology

    Our state-of-the-art tools to search infringing content on the web and workflows ensure seamless operations.

  • Service Quality

    Quality is ingrained in the DNA of every member of the MarkScan team.

  • Enforcement

    We have developed this skill, over time, by investing in IP experts for achieving quick takedown on some of the most resilient platforms on the internet.

Service Quality

In addition to the extensive technology investment in ensuring the highest standards of quality, dedicated team of analysts verify the data processed to ensure no inconsistencies pass through.

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Quality has been at the core of all our activities since our inception. Salient features of our service delivery include:

  • The objective of the project is shared with the client upfront at the initiation stage.
  • We understand and share the mutually agreed process and deliverables right at the time of proposal.
  • A customized approach is developed for each project to meet the specific requirements of the client.
  • Additionally, we use our experience to highlight gaps in the project plan that might have been overlooked. The project is broken down into distinct phases, each with clear deliverables and timelines.
  • The output of every stage is shared with the client and serves as the input for the next phase.
  • As clarified by our case studies, our outputs are measurable and time-bound.
  • We align our resources as per the requirements of the client/project.
  • Our continuous monitoring (24×7) ensures that our clients’ needs are taken care of round the clock and provides seamless experience for clients in different time zones.
Enforcement

Our enforcement strategies have evolved over time to keep pace with the
changing and growing internet ecosystem.

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We have processes that allow IP analysts to work closely with technology experts to identify the quickest takedown process for each non-compliant platform.

Our engineering team ensures that this knowledge gets baked in to MediaScan to enable scalability of these solutions. We find solutions at the earliest by covering the entire website ecosystem.

In addition to the above, we are fully equipped to liaise with international law enforcement agencies in order to protect the interests of our clients.

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